It's obvious that the business world is drastically changing. Companies continue to find ways to spend less time and money in every aspect of business. DIGIOP is no different. From the first signs of the recession, DIGIOP team members have worked hard to prepare for what's to come and it quickly became obvious that greater opportunity existed in an updated sales approach.
Through the years, sales teams in the security industry have focused greatly on consumer outreach tactics such as tradeshows and on-site company demonstrations to promote products and generate business. This approach devotes a large portion of company budgets to travel expenses, making a strong ROI much less achievable. Although these face-to-face approaches are still highly valuable today, we are discovering that many companies in our industry are cutting back, including our partners and customers.
In response to these changes, the DIGIOP sales team is now focusing more on inside sales and electronic communication, creating real-time, cost-effective information for our customers and partners. This approach includes online demonstrations of our software and equipment as well as training webinars and online support capabilities. Because we value face-to-face interaction, our sales team will still travel to tradeshows and businesses for demonstrations on occasion. However, we have decided that incorporating more of this new approach is not only more cost-effective but also more timely and convenient for our customers, partners and the DIGIOP team.
As part of this transition, we’ve welcomed three new DIGIOP team members. Gail Sandlin, our new Executive Administrative Assistant will work closely with the executives and our inside sales team through invoicing, generating quotes for customers, order entry and much more. Gail is also attending to our incoming calls, eliminating the automated response process. With Gail on the DIGIOP team, the Inside Sales group can work more directly and more timely with customers. We believe Gail is a huge asset to the company as she brings great administrative background and a friendly personality for our customers and partners.
DIGIOP also has two new inside sales representatives, John Murphy and Abraham Peniche. John will be working at our headquarters in Indianapolis along side our Inside Sales Manager, Anthony Bowers. Abraham resides in Mexico where he will assist the international sales team and our Vice President of International Sales, Cesar Gonzalez. With these additions to the DIGIOP team, our inside sales department is equipped for future growth and achievement.
With these new team members and changes to our sales approach, we believe you will find much more convenience and greater opportunity when working with our team. If you have any questions regarding our updated approach, feel free to let me know!
Katie Fisher, eMedia Relations & Sales Communication Manager [email]
